2012 Kia Rio 5-Door Named "Subcompact Car of the Year" by FAMA's Mujeres al Volante

Adding another feather to its cap, Kia Motors America's (KMA) all-new 2012 Rio 5-door has been named one of the top five cars of the year by FAMA's "Mujeres Al Volante." FAMA is a leading modern lifestyle magazine in Spanish, and the Mujeres Al Volante awards honor vehicles that meet the priorities of U.S. Hispanic women when considering a new vehicle. The Rio 5-door was recognized for its long list of standard safety features, modern amenities, outstanding fuel economy, strong family appeal and world-class design.

Michael Sprague, vice-president of marketing & communication, KMA accepts the Mujeres Al Volante award on behalf of Kia Motors America

"The 'Subcompact of the Year' award for the all-new Rio 5-door from Mujeres Al Volante is the latest example of the impact the Kia brand is having in the U.S. market with unprecedented growth and an exciting lineup of vehicles that deliver cutting-edge technology, eye-catching design and class-leading fuel economy," said Michael Sprague, vice president of marketing & communications, KMA. "Kia is one of the fastest growing car companies in the U.S.³, and vehicles such as the Rio 5-door continue to raise awareness, perception and consideration for the brand by attracting new, style-conscious consumers to our showrooms."

The Rio 5-door's innovative green technology and features also impressed the Mujeres Al Volante editors. In addition to being the first in the segment to offer the fuel-saving Idle Stop and Go (ISG) technology (available later this year), the Rio 5-door's seat foam material is made from 100-percent biodegradable and non-toxic castor oil, which reduces the use of petroleum-based products. At the end of its lifespan, 85 percent of the all-new Rio's materials are recyclable.

"The Rio 5-door has exceeded our expectations, and we think it's in the top of its class when it comes to appealing to Hispanic women," said Ileana Muniz, editor-in-chief of FAMA's Autos Mujeres Al Volante. "On top of its outstanding design, the Rio 5-door handles well and is environmentally friendly with 40 MPG and ISG technology."

About the 2012 Rio
Available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower⁴ while maintaining a standard class-leading⁵ fuel economy rating of 30/40 mpg (city/highway).

 

**  Courtesy of Kia Media