The 2012 Kia Optima Hybrid recently was named to the Hispanic Motor Press Association's (HMPA) "Top 10 Cars of the Year" list as the top Alternative Powerplant vehicle. The HPA award reflects the unique and distinctive preferences and needs of the influential Hispanic population in the U.S., with jurors selected by invitation only following strict criteria, including years of experience, demonstrated knowledge of vehicle technology, and proof of audience.
"Kia has undergone a dramatic brand transformation over the past three years, including the addition of our first-ever hybrid model in the U.S., and the Hispanic Motor Press Association's recognition of the Optima Hybrid is further evidence of Kia's unprecedented growth in the market," said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). "More and more consumers are looking at Kia for the first time, and Optima Hybrid's 'Top 10 Cars of the Year' designation demonstrates how Kia is reaching new audiences, including the important and growing Hispanic community."
Each year, members of the HMPA recognize the most impressive new vehicles in 10 categories: American sports car, American sedan, premium car, convertible, SUV, CUV, minivan, pick-up and alterative powerplant. Vehicles are evaluated on safety, quality, value, performance, design, style, environmental impact and technology standards.
"This is a car company that keeps impressing us, and the new Rio was a finalist in the compact category as well. The Optima Hybrid cleverly incorporates powertrain, infotainment , design elements and technology which make it a great all-around value package," said Ricardo Rodriguez-Long, HMPA jury director.
** Courtesy of Kia Media
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