The Kia Hamsters Are Recognized For the "Rookie of the Year" Award

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Since their first appearance in 2009 to announce the arrival of the Kia Soul, Kia Motors’ lovable hamsters have entertained Americans in movie theaters, on television, and on the web. In recognition of the popular ad campaign, the Madison Avenue Advertising Walk of Fame awarded Kia’s hamsters with its first-ever “Rookie of the Year” award.

“In just two years the hamsters have become pop culture icons and driven record sales for the Soul and the Kia brand,” said Michael Sprague, vice president, marketing & communications, KMA. “The Soul and its advertising were designed to stand out in a sea of sameness, and this ‘Rookie of the Year’ honor is a tribute to the hamsters’ viral success and ability to grab the attention of consumers looking for something with a unique style and personality.”

The ad campaign, which was created by advertising agency David & Goliath, received several awards including Nielsen’s “Automotive Ad of the Year” (two years in a row) and Silver and Gold Effie awards.

The most recent ad features the hamsters singing to LMFAO’s hit song “Party Rock Anthem.” Kia says the ad campaign has helped increase consumer awareness of the Kia brand in the U.S. and has contributed to Kia Motors surpassing its all-time best annual sales total in less than nine months.

**Courtesy of Kia In the News; for more information visit KiaInTheNews.com