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With the end of the month approaching, don’t forget to use the exclusive October coupon under the ‘Coupons’ tab, below our profile picture on our Facebook page, just for becoming a Fan!
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Kia Motors America, Inc. (KMA) today announced pricing for the all-new 2012 Rio sedan beginning at $13,400(3) MSRP, while the Rio A/T starts at $14,500(4). The top-of-the-line SX trim starts at $17,500(4) and offers an abundance of upscale features, including standard metal pedals, LED front accent lights, LED taillights, a Supervision™ meter cluster, leather-wrapped steering wheel and shift knob, power-folding outside mirrors, dual illuminated vanity mirrors, and UVO powered by Microsoft®(5) voice-activated infotainment system with rear camera display(6). Available in three trims LX, EX and SX the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading(1) 138 horsepower while maintaining a standard class-leading(2) fuel economy rating of 30/40 mpg (city/highway). Rio also is the first non-hybrid or non-luxury vehicle to offer Idle Stop and Go (ISG) technology (available in early 2012), which helps to reduce fuel consumption by turning the engine off when the vehicle is not in motion such as at a stop light or in traffic and automatically restarting when the driver releases the brake pedal. Adding to the Rio's earth-friendly theme, 85 percent of the vehicle's materials are recyclable at the end of its lifespan, and the Rio features seat foam material that uses 100-percent biodegradable and non-toxic castor oil, which benefits the environment in several ways, including reduced use of petroleum-based products, and because castor oil comes from plants, this material is generated from a completely renewable source. Like the 2012 Rio 5-door hatchback, the 2012 Rio sedan's exterior design is all new with a hunkered down appearance that conveys sporty athleticism and a youthful persona. The 2012 Rio also comes better equipped than the previous generation, offering standard air conditioning, electric power steering, an AM/FM/CD/MP3 audio system with USB and auxiliary ports, SiriusXM™ satellite radio with three months complimentary service(7), and a slew of standard safety features, including Electronic Stability Control (ESC), a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM).
**Courtesy of Kia Media and Kia Coverage Highlights.
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Since their first appearance in 2009 to announce the arrival of the Kia Soul, Kia Motors’ lovable hamsters have entertained Americans in movie theaters, on television, and on the web. In recognition of the popular ad campaign, the Madison Avenue Advertising Walk of Fame awarded Kia’s hamsters with its first-ever “Rookie of the Year” award.
“In just two years the hamsters have become pop culture icons and driven record sales for the Soul and the Kia brand,” said Michael Sprague, vice president, marketing & communications, KMA. “The Soul and its advertising were designed to stand out in a sea of sameness, and this ‘Rookie of the Year’ honor is a tribute to the hamsters’ viral success and ability to grab the attention of consumers looking for something with a unique style and personality.”
The ad campaign, which was created by advertising agency David & Goliath, received several awards including Nielsen’s “Automotive Ad of the Year” (two years in a row) and Silver and Gold Effie awards.
The most recent ad features the hamsters singing to LMFAO’s hit song “Party Rock Anthem.” Kia says the ad campaign has helped increase consumer awareness of the Kia brand in the U.S. and has contributed to Kia Motors surpassing its all-time best annual sales total in less than nine months.
**Courtesy of Kia In the News; for more information visit KiaInTheNews.com
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It’s no secret that the golden rule of saving money with your car is to increase fuel efficiency. Follow these tips on car maintenance and you will be able to save your budget.
It’s all made clear in one simple physics equation: force = mass * acceleration. One of the most important things when it comes to fuel efficiency is the weight of a car. In the manufacturing process, carmakers put a lot of efforts on reducing weight of car to achieve better fuel efficiency. See if there are any unnecessary objects inside your car that need to be taken out.
Another simple physics rule is applicable here. The higher the resistance, the lower the speed of the object. If your tires’ air pressure is too low, it creates high rotational resistance, which increases the engine’s RPM for rolling the tires. Increased RPM requires more fuel consumption. Thus, it’s important to regularly check your tires’ air pressure and make sure they have proper air pressure.
To make your job easier, we suggest you to use eco tires. Eco tires are lighter than conventional tires and have lower rotational resistance. As their name implies, they are also environmentally friendly
Besides the tire air pressure, it is also important to keep an eye on your tire condition. If you drive on cement-paved highways often, it is very likely that your tires will wear out quickly. You should take a look at your tires from time-to-time and check whether your car is ready for new ones. As a reference, you should look at the tire wear bar, which is made up of small raised blocks between the tire treads. If the surface of the tires is close to touching this tire wear bar, it means your tires are worn out. It is recommended that you change your tires in every three years or 20,000km~30,000km An air filter does exactly what it sounds like – it filters the air flowing in to the engine. If the filter is covered with dust, the amount of air flowing into the engine decreases and it makes your engine’s fuel efficiency lower. Clean your air filter regularly and replace it once a year.
Eco mode in your car follows an Electric Control Unit program, which controls the engine and other devices. If you turn on the eco mode, the acceleration speed of your car may decrease. However, it is a good way to increase fuel efficiency if you use it wisely. If you often drive on a very crowded road, it can be very efficient to turn on the eco mode to save your money.
**As seen on Kia Buzz, for more information and fuel-friendly tips, please visit Kia Buzz.com.
